My Pug makes choking noises sometimes—what is reverse sneezing?
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and then
Your Pug reverse sneezes because of their flat-faced (brachycephalic) anatomy, which makes their airways narrower. A reverse sneeze happens when their soft palate or throat gets irritated, causing rapid, noisy inhalations. Common triggers include excitement, allergies, strong smells, or pulling on the collar. It’s usually harmless and resolves on its own. To help, gently massage their throat or cover their nostrils for a second to encourage swallowing, which stops the spasm. If reverse sneezing is frequent or severe, consult your vet to rule out underlying issues like allergies or nasal infections.